Who pays and who might buy?
Customer: Small MSPs repeatedly answering similar security and service RFPs
Acquirer hypothesis: A proposal consultancy or MSP sales-enablement operator
Acquisition motives: Strategic capability tuck-in · Buy the income stream
Minimum proof to seek
3 paid firms; 10 real RFPs; >=95% recall of mandatory requirements on a labelled evaluation set; >=50% reviewer-time reduction.
Competition and stop rule
Loopio and full proposal suites, plus capable general AI. The defensible wedge is source-linked omission QA.
Stop when: Stop if false negatives cannot be controlled or firms prefer their existing platform plus manual review.
Different tiers, different businesses
A $1k–$10k source-linked requirements extractor can sell as original code and permitted test assets. A $10k–$50k business needs paid repeat RFP work and an independently runnable review process.
Price against verified operating profit OR a buyer-confirmed payback/buy-versus-build case. The target price is a negotiation hypothesis, not a valuation.
The $1m version has recurring MSP or consultancy accounts, documented recall and retained users. At $10m, proposal/security software buyers would need differentiated evaluation data, integration and distribution. At $100m, a broader response-intelligence platform or scarce strategic IP is required; a generic LLM prompt wrapper will not supply that rationale. These are distinct future business models, not 30–90-day valuation forecasts. The economics lab backsolves the selected price only after its assumptions are accepted.
- Loopio · Loopio proposal-software pricingChecked 2026-09-14. Pricing begins at $20,000/year; category willingness-to-pay signal, not proof that MSP customers will buy a new lightweight product.